Elevate security and streamline access with our Identity and Access Management (IAM) solutions, while our Identity Governance and Administration (IGA) ensures compliance and control.
Streamlining Customer Identity and Access Management (CIAM) for Secure, Seamless Experiences
CIAM, a powerful convergence of security, customer experience, and analytics, revolutionizes identity management in the digital realm. With a centralized and secure approach, CIAM platforms authenticate and authorize customers, employees, and business partners across applications, bolstering trust and enhancing user experiences. By employing advanced authentication, authorization controls, and fraud detection, CIAM protects sensitive information and prevents unauthorized access, ensuring a robust and seamless identity management ecosystem.
Key Components and Features of CIAM:
Customer identity and access management plays a foundational role in enhancing both security and experience across your customer’s journey.
How is Customer Data Protected by CIAM?
CIAM makes ensuring that customer data is secure and secured at every point of the user journey. Customer identity's distinctive characteristics enable you to increase security while lowering the risk of fraud and data breaches.
A malicious actor often gains access to a large number of consumer records—often millions of records—in data breaches. Passwords, usernames, phone numbers, credit card numbers, and other personally identifiable information (PII) may be found in those data. Because consumers don't have access to one another's customers' data, a hacker won't often be able to successfully breach huge amounts of data by simply acting as a customer. Instead, insiders frequently carry out these attacks, or IT or development teams make careless errors that lead to them.
Fraudulent attempts are more aimed at specific customers than breaches are. Typically, fraudsters would target high-value websites like banking websites by obtaining user credentials from customers through phishing attacks or through a site that has been compromised. Unfortunately, since users frequently use the same login information across several websites, fraudsters frequently succeed in their endeavors.
MFA is a reliable fraud deterrent. Beyond usernames and passwords, multi-factor authentication calls for an additional authentication method to confirm a user's identity. A push notification is frequently sent to a device connected to a customer's account in order to accomplish this.
Regrettably, fraudsters are always looking for ways to access accounts and get beyond the MFA security measure. Users that receive a lot of authentication requests may become MFA-fatigued and end up allowing fraudulent requests. You can turn on adaptive authentication to combat this. Adaptive authentication has the capacity to assess user behavior, device data, and other contextual elements. It assesses the level of risk involved in real-time using these data, applying MFA only when necessary.
In some circumstances, having complete faith in a customer's identification is crucial. For instance, a bank offering a sizable loan might wish to confirm that the applicant is who they claim to be. In these kinds of circumstances, identity verification enables an organization to verify that the user's identification is valid and that the user is the rightful holder of that identity.
Integrated Fraud Prevention
By adding threat detection capabilities and adopting centralized fraud decisioning and orchestration, you may take it a step further and think about integrating numerous fraud prevention technologies into your client experiences. Without making users jump through countless security hoops, CIAM can play a significant part in defending you and your clients from fraud.